Every company should have a set of written principles that its owners, employees and customers can look to for inspiration, motivation and guidance. Words to live by, if you will. Our motivation at Biltwell was pretty simple back in 2005:
We believe the era of 800-dollar billet air cleaners is over.
There's nothing about a leather-trimmed hand control or lighted skull ignition cover that's rooted in improved function or performance.
Any motorcycle part designed, manufactured or sold for the sole purpose of making its owner look like a tough guy (think $189 tribal-flamed billet shifter nob) is a waste of time and money.
With these thoughts in mind, the guiding principles of the Biltwell brand were forged.